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Copywriting is needed in today's competitive marketplace


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Why does a copywriter need to write
my web site content?


Even famous novelists have an editor review their material. It is useful to have someone carefully read material written for a web site to provide an objective viewpoint and edit for style, clarity and brevity. Many of us fall in love with every wonderful word we put on the paper.


A visitor, unfamiliar with a business may not share the writers delight or may become confused and wander off elsewhere. You are the specialist in your field. You know “ the ins and outs” of your business. You know what has or has not worked for you in the past. You may be able to “sell ice cubes to Alaskans” on the phone or in person, however, the site visitor’s attention span is limited and must quickly be engaged. There is little time to wade through heavy prose or slog through minuscule details.


The other extreme is the site, which provides so little information as to be simply a pretty stopping place with little substance. Neither accomplishes your goal to have every site visitor prompted to make a positive decision and call, visit you or start pushing the electronic shopping cart around your online catalogue.


A copywriter can help you accomplish your goals. Good copywriters best tools are their listening skills. By carefully listening to you they can understand your personality and business style and translate that into effective copy. They will discuss your business needs and how you want to portray your product or service and what you want the web site to accomplish for your business.


The copywriter works closely with you to send that appropriate message quickly and succinctly to your site visitor to achieve the results you want.


So if you are not receiving the results you expected from your web site please call us and we can perform a site analysis right from the copywriting, navigation through to keyword phrasing in your pages.


So what's this going to cost, you will probably ask? Absolutely nothing for us to provide you with a quote! And the telephone call, is also, on us.

We look forward to hearing from you so please
Call us 403.304.7690

or contact our Project Manager for more information
about designing your web site.

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