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What is a Logo?

 

A logo is a graphic representation of your company's identity. It is composed of a symbol, illustration, and / or typography (sometimes called a "logotype").

 

A logo should:

1. Attract attention, and then leave an impression

2. Create a look that is unique and distinguishable

3. Reflect the overall "feel" of the company it represents

4. Promote a feeling of authenticity and professionalism

 

Here are some tips to help you when deciding what logo design is right for you.

  • Check out the competition. Compare the images they've chosen. Are they bold or conservative? What image do you think might distance you from the pack? You want a logo to be unique, but not too off-the-wall.
  • A logo should reflect the nature of your business and provide people with some clues as to the services you provide or the products you sell. If you sell high-end furniture, for example, you might want to use a more classic typeface. If you want to reflect speed of service, you can be more fluid in your image, like say the FTD florist logo.
  • Remember a simple design works best for all mediums. It should be easy to see no matter the size, easy to recognize, and easy to download.
  • Colors aren't as crucial as you might think, but think twice before selecting bold ones. They typically don't reproduce well, and can increase printing costs. If the logo doesn't look good in black and white, it won't look good no matter what color scheme you choose. Keep in mind that a logo will not only be used on a Web site, but it also will be placed on business cards, fax paper and envelopes. Pick a clean typeface and steer clear of thin type as well as type with serifs, or little feet. They won't reproduce well, and if the type needs to be reduced, it can make for a difficult read.
  • Think of the future and avoid being too trendy. A good logo will last your company 15 years and give customers a chance to burn the image into their brains. It’s important to note where the logo will be used most effectively. Are you planning on using it primarily for the web or will it be used on letterheads as well? If it’s going to be embroidered on Hats or Jackets that is another consideration, in which case a simple yet bold design will work best.
  • A professionally designed logo is a one time expense that will reap benefits for the life of your business. Not only does your logo provide the first impression of your company and a recognizable look to ads and products, your logo will be advertising for your company all the time.

Looking to have a logo designed for your business? Please call us for a free quote if you are considering a new or revised logo design for your business. Our fees are affordable and the telephone call is on us.

 

Here is a small sample of the designers skills in graphic image creation used with a variety of image creation software including 3D.

 

 

 
 
We look forward to hearing from you so please
Call us 403.304.7690

or contact our Project Manager for more information
about designing your web site.

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